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We’ll try and keep this brief: it all starts with, well…a brief. We like to catch up with our clients and chat expectations – you know, budget, timeframe, usage, the good stuff.
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Once we get a gauge on how you like your steak cooked, we plan what gear we’ll need, any lighting or props, and create a visual reference board so we know our eyes are on the prize.
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With the tick of approval, we arrive at shoot day, where we like to keep to the 80-20 rule – 80% of the day dedicated to the plan, while 20% is left for experimenting. You’d be surprised how often this time serves up the shot of the day.
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Back in our kitchen studio, we edit the shots and once they’re approved we flick over the hi-res files for use and give each other a high-five.
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Food Styling
Like PB&J, our food styling service goes best when paired with our photography. Because when we take a shot, we like to make sure it’s on fleek.
The process is simple: based on your brief, we’ll put together a visual board of ideas and references of the content we’re going to capture. Then we twist it, adding our own mark. That tends to lean towards minimal but out of the box, while still keeping in mind all of your hopes and dreams.
While we like to serve our Food Styling and Photography on the same platter, you can always call us in to help you style a shoot you already have planned.
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Videography
When it comes to content, we like it free-range. No idea is too weird or too bold. We like it dynamic and dazzling, and if that means it comes in the form of video, then great – we can do it.
The process is similar to capturing still photography: from getting your briefing, planning our visual boards, and moving through to execution.
It’s actually an added extra we include in all our social packages (like the fruit in the muesli bag), as we find short videos and GIFs really help make a product pop.
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Social Media Management
Let’s be real, most people who come to your shop will have stalked you on ‘gram first. So it’s important you have a plan around what you’re posting.
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First step is to meet and chat with our clients about what they want to achieve, and what their brand is about, so that we can build the best recipe for their social platforms.
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We will capture the content (see Photography, Videography and Food Styling Services), and then lay out a plan for the posts, including captions and hashtags, that we will schedule in advance once given the green tick.
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But it’s not a set and forget kind of thing. If you want to build engagement, you need to be engaged. So we’ll continue liking, commenting, and responding to your audience in real time, building real relationships.
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Graphic and Web Design
Branding isn’t just dough you stick in the oven and wait for the bread at the other end, it’s a collaborative process. So it will likely be over a few coffees (and maybe even something stronger) for us to work out what our clients brand is really all about.
But like making bread, there will be a long process of kneading out the knots, going back and forth, taking inspiration from visual reference boards, other brands, and our client’s wildest dreams, before we settle on the final design. We allow for three rounds of review, but like to think we don’t need that many.
Along with the new logo, packaging, web design or whatever suite of goodies our client is getting done, we’ll provide brand guidelines that include fonts, colours, and any other tips and tricks to make sure your branding stays consistent.
You can always start with a logo, and come back later for a more comprehensive branding job. It’s as easy as pie for us to build on existing branding or from scratch.
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Analytics
Now the numbers might not always be the fanciest or funnest thing to work with, but ignore them and you’ll regret it.
Just as styling is important to photography, analytics are part of social media marketing. We know what your audience wants to see, not because we’re superheroes (though we don’t mind if you call us that) but because we see the stats. We track the reach, the captions that stop them scrolling, and we use this to boost your engagement into infinity and beyond.
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